Website is Not Ranking on Google: Here are the 10 Reasons!


The most frequent causes of a website not ranking on Google are mostly associated with poor click-through rates, putting too much emphasis on keyword usage (rather than actual on-page SEO), poor keyword selection, and, at times, neglecting local search optimization. Using this information will assist in identifying this problem.

1 Keywords Are Too Competitive

Make sure the keywords on your page are relevant to the subject matter you have published. Find out what keywords your target audience uses while searching for information online by conducting keyword research. Then, organically integrate these terms into the body, headers, meta descriptions, and URL of your page.

  • Choose a long-tail keyword in Google Autocomplete.
  • Google the keyword and learn about the competition.
  • Try to steer of PPC tools like Google Keyword Planner. Try Moz Keyword Explorer, Keywords Everywhere, and other SEO-focused tools instead.

2 Quality Content

High-quality, appropriate content that offers users value is highly valued by Google. Make sure the material you write is interesting, educational, and well-written. It should provide more answers to the queries or meet the demands of your intended audience than competitor pages.

Instead of using a plugin, code your table of contents in HTML (and design it in CSS), which creates name anchors and allows people to link to (and jump to) specific sections on the post.

3 Backlinks

Linking to a page from other places on a website gives Google the signal that you feel the page is relevant to users. If there are no ways to access the page from within the website, that would suggest the page isn’t important.

4 Technical SEO

Examine your page for any technical problems that could be affecting its visibility, such as crawl errors, broken links, duplicate content, and incorrect canonical tag usage. To find and address these problems, use tools such as Google Search Console. For that, we suggest you get Trionfo’s help of a Digital Marketing Services

5 Speed

Google has started using user experience signals more often in recent years to determine page ranking. One of these indicators is how quickly a page loads. Slow-loading pages can negatively impact your rankings. Make the required adjustments to your page speed by using tools such as Google Page Speed Insights to analyze its load time.

6 Competitor content is better

Analyze the competition for the keywords you want to target and determine what makes the other pages stand out. Seek out chances to set your content apart from the competition and deliver users something special.

7 Algorithm reasons

Algorithm modifications are deliberately left as the last possible explanation for a page’s lack of ranking. When a page that was formerly highly rated starts to appear lower in the SERPs, it is simple to put on “algorithm updates.” If your page is suffering following a ranking “system” update (as Google now calls its algorithms) in order to figure out how to improve your page’s optimization and get rankings back.

8 Poor optimization

If you believe your page should be ranking for certain terms, you might need to start from the beginning and optimize it completely. Google gives attention to websites that are mobile-friendly due to the growing usage of mobile devices. Make sure your website is mobile-friendly by utilizing responsive design and reviewing its functionality across a range of screen sizes.

9 Uniqueness

You will find it difficult to rank a page if it offers the same products as hundreds of others or does not treat the topic in a unique manner. By creating unique content, you can avoid these penalties and improve your site’s search visibility.

10 Patience and Persistence

SEO is a long-term approach therefore, it could take some time for your page to appear higher in Google searches. Keep an eye on your performance, adapt as necessary, and exercise patience as you strive to raise your rankings over time.