How Augmented Reality is Transforming E-Commerce and Retail

Table of Contents

.Can you feel any product during online shopping? It is one of the major challenges of online shopping where we can’t feel the product and check each corner. But, augmented reality (AR) is a revolutionary step for E-commerce that has disrupted the entire E-commerce industry through its features. Using Augmented Reality (AR), customer can visualize and personalize their online product in 3D and physical realms. AR is improving the customer experience and generating more engaging shopping experiences through their capabilities.

How Augmented Reality (AR) is a Milestone for the Retail Industry?

AR technology offers accurate digital information and gives engaging experiences to their customers. When we talk about retail, it means the customer can visualize their online products in the real environment and customers can take this experience before purchasing the product. Let’s check how AR has become a very essential part of the retail industry.

Improving the customer experience: AR gives an excellent shopping experience, permitting its users to see how products will look or fit in all shapes.
More engagement: AR is capable of capturing the application and effectively improving customer attention.
Advancement of the technology: It is improving mobile technology and giving all dimensions of the products with specific details.

Features of AR in E-commerce & Retail:

The AR offers outstanding and perfect features for E-commerce & Retail. Such as:

Virtual Perfection: It is the essential feature of the AR and it is mostly used in retail. It assists customers to see how accessories, clothes, and makeup will look without touching the product.

Visual Appeal on Product: AR offers crucial visual products to customers in the real world environment and Visualizations are mostly used for the home decor products and furniture where any customer can see the fitness and beauty of the products. It helps to improve the shopping experience of the customer and decreases the return ratio of the product.

Navigation Facilities: If you want to visit any retail store physically so AR is improving the experience through navigation technology. With the help of the navigation assistance, you can reach the store and find the specific and relevant product. Navigation facilities are increasing customer satisfaction.

How Augmented Reality (AR) is Leveraging Retailers & Consumers?

AR is creating certain advantages for online customers and retailers. Such as:

Improving Customer Engagement: AR is capturing the attention of customers and due to this reason, customers spend their time on retailer websites or mobile applications. It helps to generate sales and leads.

Decreasing the Ratio of Return: After using AR, customers can easily visualize the product and make an informed buying decision. Due to this reason, AR is reducing the product return or replacements.

Improving the Brand Image & Loyalty: AR is supporting to improvement brand image of the online company and giving a memorable shopping experience to their customers. It increases loyalty and customers can become existing customers for similar products.

Technology Adoption & Integration: AR is well-capable of easily integrated with several technologies mainly it can easily be adopted by the retail system but, retailers must try to make their infrastructure according to the AR application.

Content Creation: AR is allowed to generate highly high-quality content and it is capable of developing interactive features, animations, and 3D models of the products that give a seamless experience to the customers.

Privacy & Security:

AR offers an accurate and flawless privacy space where the retailer can mark their watermarks and logos. But still, this is the area where AR needs improvement.

Statics of AR for E-Commerce and Retail:

As per the survey of Google consumers found that around 70 of users are interested in using AR for online shopping assistance.
According to the GR report, the AR market will have reached around 11.58 US billion dollars by 2023, alsand othe report says, the AR marketing is expanding their growth annual rate of around 47.1 percent till 2027. This growth is generated by the retail sector.
Therefore, as per the survey, after purchasing any product with the help of AR, the repetition of consumers has increased by around 32%.

The Future Expectations with Augmented Reality (AR) For Retail and E-commerce:

AR is becoming a key maker for the retail and e-commerce industries and it is promising numerous things namely integrations, expansion of the virtual or retail stores, improving the navigation facility, and many more things. These things will give an excellent shopping experience to the customers and win the trust of e-commerce shopping.

Summary:

AR is giving a new shape to retail and e-commerce through its attractive and engaging shopping experiences. But, still, there are certain challenges to overcome in the AR development platform, UI/UX design, hardware compatibility of the devices, connectivity, storage capabilities, testing, security, and quality assurance. But, these are not big challenges, and after resolving these challenges. AR will completely adopt the products of e-commerce and retail as well as provide a seamless online shopping experience to the customers.